Fraukje Van De Wiele's Portfolio

J’ADORE

This beauty series was created out of my personal experience from being a teenager experimenting with make-up, through the years of becoming a make-up artist. 

My godmother- Francine Van De Wiele, who worked for Dior for two decades as the PR manager- introduced me into the world of glamour and gave me my very first make-up product, namely a DIOR mascara, which is still my favourite to date.

Throughout the years, I went through all the phases of “do’s and dont’s” by discovering difficulties to obtain certain make-up looks.

The visual story let you rethink perfect images, which are taken for granted these days. Our eyes are used to observe flawless skin, perfectly executed eyeliner and lipstick. 

The industry never really shows the “ what-can go-wrong” in the stages of creating these looks. 

We shot the fun side of what can go wrong when contouring your face, going way overboard with eyeliner, having red lipstick on your teeth and even the silliest thing of having a “mascara-stamp” on the upper eye lid- which was totally my thing in my teens :) 

These “make-up- fail” shots are meant to hearten the girls and women feeling frustrated when trying to achieve e.g a smokey eye, a long-lasting red lip, or precise eyeliner. “Hey, it’s ok, to have fall-out when buffing out a glittery smokey out, it’s normal, you are not doing something wrong ;)”

Combining vintage Dior accessoires and the newly created “Doir Backstage” products, created by Peter Philips, these images pay homage to the ever-lasting inspiration of this fashion powerhouse DIOR.


TEAM:


Concept: Frances Folies

Production: Frances Folies

Art Direction: Lies Cobbaert @bizarhair

Make-up Artist: Frances Folies

Styling: Frances Folies

Photographer: Lesley Hoste

Model 1: Jolien Bass @only_model_management

Model 2: Lisa M @dominiquemodels_official



Muse Cédric

I’m a strong believer there is a purpose for everyone you meet. Some people come into your life to test you, to teach you and others to inspire you. Last was the case when 16 year-old Cédric walked into my make-up class in 2017. 

He was the youngest pupil who enrolled for the “All around make-up artist” course at CVO in Ghent, Belgium. These courses are specifically designed for adults who need an re-orientation in their career. It was immediately clear Cédric wasn’t there to figure out which new path he wanted to follow, he already exactly knew how his future career would look like at this young age. 

It hit me, how much the industry has evolved since I started make-up in 2008. At this time, Mac Cosmetics just opened up his very first store in Antwerp and there were no other make-up stores like NYXX, Bobby Brown nor online webshops with endless choice of beauty products.

You-tube wasn’t filled yet with how-to vid’s of make-up influencers using their own make-up products, let alone there were no boys or men like Jeffrey Star and James Charles who are role models for males wearing make-up loud and proud. 

These contemporary ways of discovering techniques, products and communities all over social media, has led to a generation who’s more aware of the endless possibilities, goals and dreams in the make-up industry. 


I feel blessed I got to share my passion, with the kindest person and most beautiful face of next generation of MUA’s. We shot this series only a few days before Cédric’s 18th Birthday, the perfect way to celebrate and be inspired by his perception of beauty and make-up.


TEAM CREDITS


Model: Cédric Dewaele

Photographer: Kurt Anthierens

Concept-Styling- Make-up & Hair: Fraukje Van De Wiele


GALACTIC ACTIVIST

Only 14 years old, new face Nore was discovered by Dominique Models at the weekly protest for the climate change which took place in Brussels, every Tuesday since the beginning of 2019. 

Nore represents the generation who wants and needs the change of lifestyle habits to reassure the planet will still be alive for their grandchildren. They are aware of the ecological unfriendly economy and know politicians are not acting in a moral way, instead acting to maintain their political and financial securities. 

She is one of the many faces of her generation that is willing to change habits for sustainable solutions and to reduce waste, eat more organic plant-based food and reorganise animal agriculture. In this photo series she wears white, the color of hope, she looks pure and strong, like a warrior wrapped into degradable plastic and organic cotton with a 90’s touch sometimes. 

The whole team represented this inspiring story by using monochrome colours in background, styling and make-up. 

Using materials such as recycled plexi cardboards, metallic highlights in amethyst shades and reflecting accessories to represent the galactic side of the warrior fighting to preserve her planet.

TEAM CREDITS

Concept & Production: Frances Folies- Fraukje Van De Wiele

Make-up: Frances Folies- Fraukje Van De Wiele

Photography: Babeth Albert

Styling: Marieke De Pauw

Hairstylist: Liesbeth Cobbaert

Model: Nore D by Dominique Models Official


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